Ná die voltooiing van hierdie module sal studente

• kennis en begrip van bemarking binne die Suid-Afrikaanse ekonomie hê;
• kennis en begrip van entrepreneurskap binne die Suid-Afrikaanse mikro-ekonomie hê;
• vaardighede in die toepassing van bemarkingstrategieë binne ‘n mikro-ekonomiese omgewing hê;
• vaardighede in die toepassing van entrepreneurskapsbeginsels in ‘n mikro-ekonomiese omgewing hê; en
• ‘n Christelik-gefundeerde waardeoordeel oor hedendaagse bemarkingstrategieë kan uitspreek.

After completing this module, students should be able to

• have knowledge and understanding of marketing within the South African economy;
• have knowledge and understanding of entrepreneurship within the South African micro-economy;
• possess skills in applying marketing strategies within a micro-economic environment;
• possess skills in applying entrepreneurial principles within a micro-economic environment; and
• express a Christian-based value judgement on contemporary marketing strategies.